Corporate Weblogs - Revisited
One of the weblogs I mentioned about a year ago has spawned another weblog (See today’s BOTD). I still think it can be a great and super cheap tool for companies to get their message out to the general public, to counter misquotes or inaccurate perceptions, to quell rumors, to start rumors :), to get fairly to extremely passionate feedback, etc, and I’m surprised I haven’t run across more of them in my blog hopping in the last year or so. The quoted entry from today’s BOTD is making a case for what he contends is a wrong perception. In time, a body of text will accumulate and I think that, too, is a valuable resource. There are no limits to what a weblog can do and the cost is next to nothing. A company can run a weblog almost indefinitely for a fraction of the cost of one commercial. I promise you that people who must be informed on this company (Journalists, investment researchers, whatever) are monitoring the site for anything they can use. I see so many positives and zero negatives. All they have to do is get others to read them, too. Maybe I just don’t know a good idea when I see one. Free unsolicited advice from CrabAppleLane: Post more than once or twice a week, interact more with your readers/commenters, and LINK.
126 days until football season...........................
Quote of the Day
He’s a bad man, but we have a fair society.
Rosemary Dillard
Blog of the day here.
Quote from said blog: "This perception of GM has got to change – it’s not even close to reality."
I dunno... I didn't know GM had a blog and I never would have thought to go look for one. I'm not sure what I'd get out of it. Call me cynical but I could never believe a GM program manager on a GM blog telling me GM gets it. (But maybe he's right. GM 2006 1Q losses were only $323M compared to $1.3B a year ago.)
I'm reserving judgement on the long-term efficacy of blogs. For blogs to be effective/useful to me, I need to regularly visit so I understand the points of view and ideology of those posting. I don't trust my ability to judge a blog with just an occasional surf in.
K-
I agree and that's why I think they need to get their readership up and do things that get people to read them.